seo is the acronym used for “search engine optimization”, the term which describes the process of creating a website that is search engine friendly.
Every business owner who is serious about promoting their business and attracting a flood of visitor traffic, needs to consider utilizing seo as a primary marketing strategy.
seo is first and foremost, the method of optimizing a website so that when the search engines assess it, they will see value in it and promote it on their rankings to enable searchers to find it more easily.
SEO is more effective when included in the planning prior to (rather than after) the creation of a website, because everything is put in its right place from the beginning, and each stage is done in line with your ultimate goal of creating a site which is search engine optimized.
If the website has been going for some time, then on-site and off-site changes may need to be made to increase the amount of traffic coming to the site.
SEO encompasses a whole lot of strategies and methods, and internet experts differ in their opinions about how a website is best optimized. Some believe in a more narrow, focused approach, while others think it’s better to take a broader, more general attitude.
Systems are installed within the website which tell the search engines that the website is highly relevant and valuable to people typing in the search. Websites are rated by search engines on how effectively they give good quality information.
On that basis, websites with little or no valuable information, get pushed down the rankings, and searchers are directed only to the websites higher up the rankings, that the search engines deem more valuable and relevant. In this way, using SEO helps you develop a website which dovetails to the needs of a searcher more effectively, which then causes the search engines to drive more traffic to your site.
The major search engines like Google, Yahoo, Bing and MSN are responsible for most of the traffic going to a website, and depending on which search engine it is, they each have their own requirements about what they look for in a website’s value to searchers, in terms of information, content and resources.
The onus is then on the website owner or developer to present a website which contains inherent value. If this is done well, the potential to increase visitor traffic flow is enhanced considerably, which then increases the prospect of online success.
Remember though that SEO is not intended to circumvent or contravene prescribed search guidelines. Rather, it is meant to create an environment where good quality content is balanced with relevant keywords and design.
With SEO, a website is positioned to excel in the rankings, but without it, it is going to be a struggle to attract any traffic, let alone convert any visitors into buyers.
Because of its nature, SEO can be the cheapest, most effective long-term solution for business owners who want the best return on their investment, in regard to marketing their business. Many proponents of SEO methodology say they get a much better ROI from this marketing method than from other forms of advertising such as PPC, online ads, newsletters and email marketing.
Isikeli Varea is an internet marketer as well as a local business internet marketing consultant. He is also the published author of the book: “How To Win Clients and Influence Traffic”, a book on search engine optimization techniques.