So, you’ve got your new website online, it shows off all the great things about your business that your potential customers will love, what next?
Search Engine Optimisation or seo for short, which just means that you position your website in such a way that it appears high up on Google and the other search engines for the phrases or Keywords that people use when the search online resulting in potential customers visiting your website.
There are a lot of articles out there which will tell you the specific things you need to concentrate on to optimise your website, but one thing that most people do not tell you is this:
Optimise every single page on your site for a different keyword or phrase.
This is guaranteed to help you get the most website traffic out of Google.
If you are selling a variety of different products it is a good idea to optimize a separate page on your site for each of your different products or services.
This will mean that each of your products or services will have a better chance of coming up high on Google when a relevant term is searched for.
What most website owners do is they lump all their services together onto one page, and then try to optimise that one page for half a dozen different keywords / products.
As far as Google is concerned the message on your Services Page is too varied to be effective in the search results.
You need to be more specific, it will help Google.
Lets assume you own and run a Beauty Salon in Hampshire, UK and you are offering the following services in your salon: Skin Care, Massages, Semi Permanent Make Up, Teeth Whitening, Tanning and Bridal Make Up.
Most website owners who are paying someone else to build their website would lump all the services together onto one page, and list all the services each with a small description, this is usually a cheaper option.
The problem with this in the eyes of Google is that the information on that page is all about lots of different things, so if your competitor’s pages are more specific Google will favour your competitor’s pages in the search results.
The best way to go on this is to create separate pages for each of your products / keywords, you can still keep your original Services Page that lists all your services as that is great from a visitors point of view but by adding 6 new pages all highly relevant for their specific service / products you increase the chances of a specific page being found in the search engines, plus an extra 6 pages will increase the overall content and size of your site which will also go in your favour on Google.
To see an example of a web page that is optimised for just one specific service visit the following page > Semi Permanent MakeUp Hampshire
Leonardo Wood specialises in helping Semi Permanent Make Up Technicians with their online marketing, find out more > Semi Permanent Make Up [http://www.semi-permanent-make-up.org.uk]